Tuesday, March 17, 2020
Inclusion Education policies for Special needs
Inclusion Education policies for Special needs Running head: INCLUSIVE EDUCATION FOR OR AGAINSTInclusive Education Practices Information BookletChris WareAbstractPart 1. An analysis of Inclusion Education Policies.This paper is the first part of a Booklet. It is aimed at academics, teachers and allied health professionals. This essay endeavors to discuss current and past principles of Inclusion education practices and assess just how effective they are towards providing education for all individuals.Inclusive Education Practices Information BookletInclusion policies and their influence on education facilitation are determined by identifying the arguments for and against Inclusive Education. This involves assessing and substantiating three key areas. First, assessing influences of the Macro environment, in particular the Consequentialist, Justice, Rights and Needs arguments. Second, examining of the inter-relationship of inclusive education polices on the micro-environmental factors of parents. Third, evaluating the influence of I nclusive Educational Practices on teachers.Soodak (2003) and Cole (1999) best describe inclusive educational practices as the process where individuals with disabilities receive their education, in general, atypical settings.Education for disabled schooling age children newIn comparison, Education Queensland's (2004) cs-15 Principles of Inclusive Policy document describes Inclusive curriculum as the development of knowledge, skills, attitudes and processes necessary to question how disadvantages have developed within current social structures, and to challenge rather than accept social injustice, and empower people to participate as equals.Are Inclusive education practices the most effective medium to challenge social injustices and empower people to participate as equal? The pros and cons of Inclusive education policies are assessed by two components. The first component is the assessing Norlander's (1995) historical assessment and influence of American Inclusion policy development on Australian Inclusive education practices. The second component is the examination of the macro components of Inclusive education practice as established by Cole (1999). Norlander (1995) defines the first development towards Inclusive Education as the Institutionalization and...
Sunday, March 1, 2020
Create a Steller Creative Strategy with These 10 Real-Life Examples
Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and donââ¬â¢t forget, your creative strategy has to work. To the point that you are confident in what youââ¬â¢re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like thisâ⬠¦ Youââ¬â¢ll feel like this. In this post youââ¬â¢ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Letââ¬â¢s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand whyà they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, youââ¬â¢re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. Ã°Å¸Ë ¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but donââ¬â¢t worry. Iââ¬â¢ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what youââ¬â¢re trying to achieve by setting a marketing goal. Donââ¬â¢t worry about the how, that comes later... Youââ¬â¢ll want your marketing goal to be S.M.A.R.T.ðŸËâ° S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Hereââ¬â¢s an example of a S.M.A.R.T. goal: ââ¬Å"I want to increase my conversion rate by 2% during Q4 2019.â⬠2. Marketing Key Performance Indicators Itââ¬â¢s important that you know which metrics to measure when assessing your goal. In reality, you canââ¬â¢t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldnââ¬â¢t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. Youââ¬â¢ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that youââ¬â¢ve set your marketing goals, itââ¬â¢s time to find out who youââ¬â¢re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now youââ¬â¢re probably thinking, how can I apply what I know about my target audience to my creative strategy? Wellâ⬠¦ Hereââ¬â¢s a quick example. Letââ¬â¢s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably wonââ¬â¢t help you reach your goalâ⬠¦ But, if you write content that can help your target audience solve real-life problemsâ⬠¦ well, you get the point. Thereââ¬â¢s your creative strategy. Itââ¬â¢s one and itââ¬â¢s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you donââ¬â¢t know the direct benefits, thereââ¬â¢s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Letââ¬â¢s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they arenââ¬â¢t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonialsà are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating ââ¬Å"95% of customers said they would never go back to their old laundry detergent.â⬠The stat deems you credible and persuades your audience to believe you. Using factsà in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. ââ¬Å"Recommended number one whitening toothpaste among dentists.â⬠Itââ¬â¢s a fact and it makes people trust the product. Lastly, demonstratingà how your product works can back up your benefits. Just make sure it actually works. ðŸËâ° Weââ¬â¢ve all seen those OxiClean commercialsâ⬠¦ Must I say anymore? 6. Positioning Brand positioning strategyà is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies arenââ¬â¢t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ââ¬â¢s task templatesà are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there wonââ¬â¢t be any confusion in your project. This is how they work: First, youââ¬â¢ll want to create a task for every item that needs to be created before the project goes live. Next youââ¬â¢ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way youââ¬â¢ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ââ¬â¢s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. ðŸËâ° 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But donââ¬â¢t worry, hereââ¬â¢s all you need to know so that you donââ¬â¢t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that arenââ¬â¢t performing well The biggest thing with budgetingà is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this ââ¬Å"out of the box,â⬠sometimes we can forget about certain guidelines that our companies have. This step wonââ¬â¢t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders donââ¬â¢t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸâ¢Å' Youââ¬â¢re probably thinking okay great, I know how to write one, but that doesnââ¬â¢t help me think of creative concepts. Well, youââ¬â¢re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollinââ¬â¢. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldnââ¬â¢t be asked to come up with a creative strategy if you werenââ¬â¢t capable of it. So hold your head up high and go into this with an ââ¬Å"I can do itâ⬠attitude. ðŸ⠪ It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%à of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, itââ¬â¢s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. Youââ¬â¢re probably thinking, I already do this. Chances are that you donââ¬â¢t as much as you could. Just because your content is educational, doesnââ¬â¢t mean itââ¬â¢s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. Thereââ¬â¢s nothing worse than reading a bone dry article. If itââ¬â¢s boring to write, chances are itââ¬â¢s just as boring to read. Make your consumers feel something when they read your content. Whether itââ¬â¢s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you arenââ¬â¢t promoting the content that you are writing, people arenââ¬â¢t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. ââ¬Å"5x as many people read the headline as read the body copy.â⬠- David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hubà for their customers to share beauty tips and product knowledge. Itââ¬â¢s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.
Thursday, February 13, 2020
Acids and bases Essay Example | Topics and Well Written Essays - 500 words
Acids and bases - Essay Example Acids and bases exhibit different sets of properties that classify them along the pH scale. Concentration of hydrogen ions in aqueous acidic solutions classifies the substances bellow pH value of seven, neutral state, while hydroxide ions concentration classifies alkaline solutions above seven in the pH scale. Presence of cat ions and anions in the basic and acidic solutions, as chemical properties, allows for reaction between acids and bases to form ionic salts and covalently bonded water molecules. Acids also react with metals and carbonates to form salts together with hydrogen gas and water and carbon (IV) oxide respectively (Moore, p. 171; CK-12, p. n.p.). Hydrochloric acid for example reacts with sodium hydroxide to yield sodium chloride and water. Similarly, zinc reacts with hydrochloric acid to form zinc chloride and hydrogen gas (Moore, p. 171; CK-12, p. n.p.). Acids and bases have different sets of properties that can be used to investigate them. Effects of the properties such as the corrosive nature of acids can physically indicate their presence. Acids also have a characteristic sourness and turn a litmus paper to red, a feature that used to test for acidity (Files, p. 1). Moore explains that acids have a corrosive effect that burns the skin. The chemicals also react with metals to form salt and hydrogen as shown bellow. Similarly, acids react with carbonates to form salt, water, and carbon (IV) oxide and with bases to form salt and water. Sodium hydroxide for example react with hydrochloric acid forming sodium chloride and water while hydrochloric acid reacts with calcium carbonate to form calcium chloride, carbon (IV) oxide and water as shown bellow. Bases however, ââ¬Å"taste bitter, feel slippery on the skin, react with oil and greases, react with litmus paper and turn it blueâ⬠and form salt and water upon reaction with
Saturday, February 1, 2020
Banking Industry in Recession Coursework Example | Topics and Well Written Essays - 2000 words
Banking Industry in Recession - Coursework Example Since that time, concerned officials have been attempting to come up with solutions to the difficulties that the banking industry as well as the global financial system is facing. The banking industry has also been going through a process of reformation lasting over two decades. Market liberalisation, as well as the induction of latest information technologies led to a strong trade growth resulting in several mergers and acquisitions in addition to off shoring potential. Seeing the trends of previous years, reformation in financial institutions is persistent. Reducing the consequences of this recession has been easier for nations and workplaces with well-built channel of communication (Downey, p. 94, 2011). The recession started several mutual projects of social associates. During the year 2009, 93 percent of the companies within the banking industry initiated joint bargaining against an average of 84 percent within other industries. Another consideration within the banking industry is that a works council covers 97 percent of companies that have more than 50 workers. Markets will have to go through a period of reformation to consider the facts of the impact of recession. Bank liquidity is currently known as being a lot more significant within the banking concept than in the previous years, when banks gave unsatisfactory attention to the need to expand financing sources. Market participants should become responsive to the changing wave within the banking industry as well as adjust their policy and approach consequently. A need for stronger guideline is predictable as an increase in guideline is the rational outcome of a recession. Now, there is only the aim to inflict more guidelines on the banking industry although its precise form is not as confirmed yet. The most competent approach would be for the United States as well as for the European Union to synchronize their course of action; or else, ââ¬Å"banks will concentrate operations in the jurisdiction with the least restrictive regimeâ⬠(McLean, p. 36, 2010). In the initial instance, the market requires to stay away from the development of another ââ¬ËShadow Banking systemââ¬â¢. Moving ahead, one can look ahead to that any organization that takes influential positions within financial instruments will be positioned under the control of the state supervisory body. Any business or legal entity that operates like a bank or operates like a channel for a bank will be put through the regulatory system. Barclays resisted the financial recession by declaring solid returns; regardless of the banking industry recession, Barclays made pre-tax returns of ? 1.6 billion during the last quarter in the year 2009. This takes its earnings of the same year to ? 4,646 - 18 percent less than a year ago - because of ? 5.9 billion of bad debts (McLean, p. 36, 2010). However, while Barclay's United Kingdom retail section witnessed returns tumble, its investment as well as commercial banking divisi on goes on to do well. Moreover, with the profits from the sale of its International Shareholders division still to come, Britain's second largest bank seems to heading in the right direction for a record-breaking year.
Friday, January 24, 2020
Modernism in The Metamorphoses :: Ovid Metamorphoses Essays
Modernism in The Metamorphoses The modernist movement in literature began around the turn of the century and createda dramatic change in the way that author's viewed their work. The new breed of writers were extremely affected by the new perception of the world and our place as human beings in it. WWII was on the verge of beginning, and the literary world was expressing their fears and attitudes toward their impending doom through their writings. Modernism has a few key themes that Franz Kafka follows throughout his piece, "The Metamorphosis." One of the most common themes among popular modernist literature are the rejection of literary tradition through experimentation with a darker style of writing. Surrealism was common among pieces which often involved the decaying of the human existence that was occurring in the (at the time) current, more face-paced, disconnected society. In "The Metamorphoses," Kafka has his main character, Gregor Samsa waking up one morning only to discover that he is a giant insect. Despite his bizarre state, Gregor still feels as though he is well enough to go to work. Unfortunately, his new burden of being an insect leaves him having quite a difficult time getting himself out of bed and out the door of his bedroom. Gregor is always distressed to find that no one can understand or even hear what he is saying to them from his room because they did not understand his "bug language" This is Kafka's way of showing his inner feelings of uncomfortableness within his own body not only due to the impending war but also because his livelihood (writing) began to take on an overall theme of sadness and hopelessness as a result of the changing desires of society within the literature that they preferred to read. Not many people during the Modernist period wanted to read stories of happiness and success when they could not achieve these things in their lives. Misery loves company, and the public majority who read Kafka's works wanted just that from his literature. Kafka's portrayal of Gregor as a disgruntled salesmen who was unhappy with his position in work and in life even before he somehow metamorphosed into an insect.
Thursday, January 16, 2020
Even if computers become self-aware Essay
ââ¬ËEven if computers become self-aware, they will never have anything like human souls. ââ¬Ë Discuss. In order to discuss this topic, I must obtain definitions for the words ââ¬Å"computerâ⬠, ââ¬Å"self-awareâ⬠, and ââ¬Å"soulâ⬠. This is so that I can build my arguments upon a stable base. These definitions have been gathered from ââ¬ËThe Oxford Paperback Dictionary & Thesaurusââ¬â¢. From this definition of soul, it is obvious that computers have to become a person to have a soul, and this is impossible as (by definition) a person is a human being, and cannot be anything else. However, maybe it is possible for a computer to acquire something very similar to a soul. For example, a computer may be able to have feelings, emotions, consciousness, opinions and other characteristics of humanââ¬â¢s with souls. These abilities in a computer are known as A. I. (artificial intelligence). This seems impossible with the computers of this day and age, however, if one follows the drastic improvement in technology over the last century, one can see that what we know as standard now was inconceivable years ago. What we call a ââ¬Å"computerâ⬠(like the one this has been written on) would have been something science fiction in the beginning of the 20th Century. Therefore, it is obvious that there is tremendous scope for computers to become a lot more improved in the future. They may even gain some if not total A. I. This implies that a computer could obtain all the intelligence of a human being if not more. The statement I am discussing asserts that even if computers become conscious, they will never have a spiritual or immaterial part to them. This is blatantly true, as we (the creators of computers) know that we have and will have only built them out of materials. I believe that we will not have the ability to insert a spiritual side into a computer within the same time-span that we will have the ability to give computers A. I. However, maybe computers can acquire A. I. , and maybe this is the next best thing to a soul. After all, we have no proof that we (humans) have souls; this is just a religious belief that we have faith in. Therefore, it is probable (from an atheistic point of view) that we are just advanced computers. The only difference is that we are made of biological materials, which are a lot more complex than the materials used in a computer. These may have a capacity, unknown to humans and incapable of other materials, to have souls. On the other hand, there are biological life forms (i. e. plants), which we believe not to have souls. Science has shown that humans have evolved over years, from animals like apes, and originally from organisms like bacteria. If this is true, then it shows that humans were once creatures without intelligence ââ¬â that is just something we have achieved through evolution. Then surely, when computers gain the ability to make decisions, they will be able to improve themselves and in a virtual evolution improve and improve over time, becoming more and more lifelike? It is also possible that computers already have minds. The ââ¬Ëqualiaââ¬â¢ problem suggests that we cannot determine whether something has a mind or is conscious merely by the way it acts. Just because a computer seems to be a slave to us, doing exactly what we tell it to do when we press buttons, does that necessarily mean that this is all it is capable off? Or even all that is does? A computer obviously does a lot more than we know, as it already has vague forms of artificial intelligence. A lot of standard software has assistants with A. I. in order to assist and help us.
Wednesday, January 8, 2020
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