Research Paper on Psychoanalytic Theory Essay Example

Beginning and Ending Supportive Therapy

Question: Talk about the Beginning and Ending Supportive Therapy. Answer: Presentation: Intense kidney injury is a sickness that is delineated by abrupt loss of the capacity of the kidney to sift through waste from the body. This condition is described by incorporated final results that comprise of urea and creatinine. The patient had been analyzed to have a low pee yield, expanded metabolic acids in the body and having significant levels of phosphorus and potassium in the framework (Bagshaw, 2009). The physical appraisal included assessment of liquid status that delineated the last data from the egg whites and saline response that gave the correlation in saline that was isotonic-response of four percent egg whites in the patient and 0.9% of typical saline, indications of intense and constant cardiovascular breakdown, diseases present and medication history of the medications as of late utilized. Ongoing blood transfusion, if the patient had experienced any surgery, the patient had shed pounds and he was dried out. The circulatory strain of the patient had additionally diminished altogether more than about fourteen days time span. The patient additionally portrayed pale blue fingertips, and had swellings in the lower back (Uchino, 2007). Intense kidney disappointment is generally brought about by an assortment of causes. It can happen if the patient has a condition that diminishes the pace of blood stream in the body, if the kidneys are harmed and if the ureters are stopped up and in this way hampering the arrival of waste from the body. Blood stream in the body can be hampered by diminished blood in the body, disappointment of the liver, on the off chance that one is seriously got dried out, in the event that one has utilized drugs, for example, naproxen, respiratory failure and contaminations of the heart. The kidneys can be harmed if there are clusters of blood in the body, kidney blockage because of elevated levels of cholesterol in the body, expanding of the kidneys, usage of chemotherapy drugs, extravagance in liquor utilization and irritation of the veins (Waikar, 2009). Clinical needs that are essential to patients experiencing intense kidney injury incorporate rehydration this infers the patients circulatory strain is not exactly a hundred mmHg and they ought to be controlled with a bolus of 250ml of crystalloid. They can likewise be verified whether their ureters are blocked. The patients ought to likewise stop use of nephrotoxic meds. Urinalysis ought to likewise be performed on the patient and strengthen according to the medicine strategies (Tumlin, 2008). The objectives of the patient were: he needed to mend rapidly so he could fight for his family, the patient wanted that he could recapture his shed pounds and he wanted to have his typical fingertips without the somewhat blue appearance. Mediations performed on the patient were: controlling his glucose, he was rehydrated as well with the goal that the liquid levels in the body could increment. Nursing care that the patient got included overseeing of inordinate liquids, decrease of the danger of unusual healthful guide, decrease of the odds of being contaminated, affecting of the patient with the pertinent information about the malady and decrease of the danger of having a heart failure. Clinical intercession gave incorporated the amendment of the high corrosive with organization of a bicarbonate and correction of deformities of hematologic properties iron deficiency. References Bagshaw SM, Uchino S, Bellomo R, et al. Starting and Ending Supportive Therapy for the Kidney (BEST Kidney) Investigators.. J Crit Care2009 Uchino S, Bellomo R, Kellum JA, and the Beginning and Ending Supportive Therapy for the Kidney (BEST Kidney). Int J Artif Organs Tumlin J, Wali R, Williams W, et al. Effi cacy and wellbeing of renal tubule cell treatment for intense renal disappointment. J Am Soc Nephrol 2008 Golestaneh L, Melamed DL, Hostetter TH. Uremic memory: the job of intense kidney injury in long haul results. Kidney Int 2009

How to Help Write a Paper For College

How to Help Write a Paper For CollegeIf you are trying to figure out how to help write a paper for college, there are several steps you can take to start right away. First of all, you should not try to write by yourself. I know that seems obvious, but it's the first thing a lot of people do.The reason they do this is because they assume that they can 'bend' a paper or article to fit their own personal style and in turn get credit for their own work. Instead, take the time to make sure that your style is in line with the style of the other people in your class.Just as you would expect, there will be some students that are going to have different writing styles than you are. But, most people who are going to be attending college for the first time will be attending a college that encourages you to write by committee. This means that you will have to listen to someone else to write and produce a report or paper.If you do not already have your own style, now would be a great time to inve st in a good guide. There are a number of free guides available online that will show you step-by-step how to begin writing by committee. Some are in audio format, while others will allow you to play along at home and hear what it's like to write with each person.I found that by doing this I was able to sit down with a few different people and develop my own style. I also was able to introduce certain style differences to the group of people so that it wasn't just one style. Then, as time went on, we were able to refine those new ideas into more cohesive and coherent pieces.Finally, another way to help with how to help write a paper for college is to use a very simple written format and then break up the letters and sentences into categories. Then you can simply go through that list and decide how many words per line you want to use. This will greatly simplify the process.You might have also noticed that I said 'project' as opposed to 'paper'. This is very important because projects are much easier to write than papers. Plus, since the purpose of this is to help with how to help write a paper for college, it makes sense to go ahead and use a project as opposed to a paper.Remember, no matter what type of assignment you are asked to write, there is a structure to how to help write a paper for college. Take the time to prepare a general outline and then learn how to break down that outline into individual projects.

Project Management Being A Project Manager - 2403 Words

Veteran s Day Event Project Being a project manager (PM) is complicated and requires a unique set of skills to be able to effectively deliver a project on time and within budget. According to Harrin (2015) some of the needed skills include negotiation, scheduling, cost control, communication, project recovery, coaching, and a sense of humor. The project manager must be able to juggle multiple and sometimes conflicting priorities in order to achieve project success. One tool that can assist the project manager in this objective is the use of Microsoft Project (MSP). With this tool, the project manager can view the status of the project in regards to deliverables, resources, and budget as it progresses its way to completion. The following will describe the steps needed to organize and deliver a successful Veteran s Day event (VDE) at a local business site. It is important to note that the project manager is ultimately responsible for the project s outcome but is dependent upon other resources to assist in achieving the overall objective without this assistance; the project is likely to fail. In order to be an effective project manager, one has to be able to clearly define the project scope, know the schedule, budget, milestones, deliverables, quality of work, as well manage resources, staffing needs, and take appropriate action when necessary to deal the effects of change and risk. Project Scope One of the most critical pieces of successful project management isShow MoreRelatedProject Management : Being A Project Manager1297 Words   |  6 PagesBeing a project manager requires having important skills such as communication, organization, and planning. Project managers can be located in different organizations because their skills and expertise are what employers look for. When they assume the roles and responsibilities of a project, they adapt to the needs of the stakeholders to ensure that all objectives of the project are completed in a timely manner. Project managers communicate the goals of the project to their team members to ensureRead MoreProject Managers And The Conflicts That Limit Their Success On Projects1353 Words   |  6 PagesConflicts For Project Managers To Be Successful Mick A. Hansen Embry-Riddle Aeronautical University â€Æ' Abstract This paper focuses on project managers and the conflicts that limit their success on projects. Even though we are in the twentieth century there are still many problems for project managers. In business there are many re-occurring problems all the time as project managers. The issues that arise at times are structured in a way because there are more than one project manager involvedRead MoreA Career in Project Management1577 Words   |  7 PagesProposal This proposal on pursuing a career as a Project Manager is designed to provide research and criteria concerning elements for entering into the field of Project Management. The research will provide the essential skills and a job description of a Project manager. As background information, I have provided researched information based on the interest of being a Project Manager. The Survey results provide an insight to how some individuals pursued their careers andRead MoreResponsibilities And Responsibilities Of A Project Manager1357 Words   |  6 PagesA project manager has many responsibilities and roles in a project. For a project manager to be successful, they must first guarantee that in the project all the responsibilities are clearly set and understood by all team members. By guaranteeing that the responsibilities and roles are assigned within the project team, this will help to ensure that the project will run smooth, with everyone knowing their roles and responsibilities. By having a successful project manager it will then offer the procurementRead MoreItm533 It Project, Logistics, and Contract Management1215 Words   |  5 PagesITM533 IT Project, Logistics, and Contract Management Summer 07 Module 1 Case Assignment Dr. Kathleen Hargiss Project management is definitely more art than science. Project teams consist of people and no two people, personalities, or skill sets are the same. This is the project manager’s blessing and curse. Given the 14 Key Principles for Project Management Success (Greer 1999), no two project managers will interpret these principles the same, nor will they execute their duties with equalRead MoreFinding The Right Project Managers1407 Words   |  6 Pagesexplains that â€Å"finding the right project managers begins with the organization’s definition of the role, and its project management processes. Most often companies look for project experience when evaluating new project managers, followed by communication skills. The generally described project manager competencies, such as project-specific expertise, problem-solving competence, leadership and social competence have to be complemented with entrepreneurial and project management competence.† In addition,Read M oreThe Importance Of Project Management For The Business World1380 Words   |  6 Pagesbecoming a project manager, the information pertained throughout this course served as a great guide to being an effective project manager. Being effective is the best route in ensuring a successful project. It is critical that the project is managed effective from the beginning of the business project. While the success of a project is never guaranteed, project managers have better chances with implementing the tools discussed from this course. I will first discuss the importance of project managementRead MoreCommunication Plan For The Performance Management System Project1327 Words   |  6 PagesIn a project, it is very important to make sure you’re planning stages are complete and concise. Planning the project and all the steps involved can be cumbersome and seem tedious, however, when it comes to making sure the project is seen through to completion, the Project Manager has to m ake sure there are steps followed in order to make it to that point. One of the steps involved in making it to the end is to create the Communication plan and the Risk Analysis. The communication plan will outlineRead MoreResearch On It Project Management Assessment942 Words   |  4 Pageson IT Project Management Assessment Introduction: Project Management is a way to manage, maintain and to monitor the progress of a project. Project Manager is responsible for appropriate management; it is their duty to organize, plan, implement and deliver necessities with in time. Project Management deals with the rules, regulations, procedures and disciplines with respect to a particular project. In the world of today, several organizations are using the applications of project management becauseRead MoreProject Management Project Manager My Job1667 Words   |  7 PagesTask 1 Project Manager: Mr. Bibek Shrestha Organization: MultiSys Private Limited, Lazimpat, Kathmandu, Nepal 1) As a Project Manager my job is to see that a project under me runs smoothly without any hindrances. Initially, we as a team of stakeholders of the project have to prepare a project plan according to the budget and resources available and make schedule on how and when the tasks are going to be executed. Then, we have to manage the team members according to plan and budget. I have to see

Argumentative Essay On The Backfire Effect - 841 Words

Have you ever had an argument with a person and still didn’t manage to change their standpoint after confronting them with information that contradicts theirs? If you answered â€Å"Yes†, then you’ve gone through the backfire effect. The backfire effect is when an opinion is being challenged by opposing information but instead of being proven wrong and changing opinion, it gets stronger. The argument McRaney is making on his article shows that the backfire effect favors the person’s belief when the other person disagrees and begins to give facts opposing their opinion. The backfire effect makes a persons opinion be stronger when its contradicted with information because the person doesnt seem to change their opinion when challenged with facts†¦show more content†¦The writer seems to use emotional appeal by trying to engage the reader by using â€Å"you† as if he’s having a conversation with the reader and make the individual think ab out an experience he/she had whenever they were in an argument either with their friends or social medias. The writer also talks about how the backfire effect correlates with advertisements. Advertisements are based on a person’s preference, where they’re from, the time of the day or just anything that will be related to the person. Reading this information will make the reader feel as if advertisements are creepy. The writer’s purpose is to inform people of what the backfire is and what it does by using historical events, the media, and studies from university students showing how each one of them uses the backfire effect. At the beginning of the article, McRaney explains that there were two university student who created fake newspapers about certain issues then they studied people on their behaviors when they were given the fake newspaper and the newspaper that consisted of true information. Same goes with Obama’s birth place. There were certain people who didn’t believe that he was from the United States but after they were shown Obama’s birth certificate, they started to gather information to make themselves feel like they were right and ignore the evidence presented to them. A weakness that I found from this article was that it talksShow MoreRelatedEssay Questions On Disobedience And Rebellion3173 Words   |  13 PagesDraft for Argumentative Essay Thoughts of disobedience and rebellion have existed for almost as long as the first law or rule that could be broken. These thoughts come naturally to us, being humans we are curious and we wonder, what would happen if we were to do something different, something off the beaten path. This curiosity has fueled, our evolution, our development to the beings that we are now. It has spawned the thoughts of morality and justice that caused the subject of this essay, civil disobedienceRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesglOBalization! Images of Diversity from Around the Globe 54 Point/Counterpoint Men Have More Mathematical Ability Than Women 61 Questions for Review 62 Experiential Exercise Feeling Excluded 62 Ethical Dilemma Board Quotas 62 Case Incident 1 The Flynn Effect 63 Case Incident 2 Increasing Age Diversity in the Workplace 64 3 Attitudes and Job Satisfaction 69 Attitudes 70 What Are the Main Components of Attitudes? 70 †¢ Does Behavior Always Follow from Attitudes? 71 †¢ What Are the Major Job AttitudesRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesgeneralizations and panacea-like prescriptions appear regularly in the popular management literature. To ensure the validity of the behavioral guidelines being prescribed, the learning approach must include scientifically based knowledge about the effects of the management principles being presented. Second, individuals must be aware of their current level of skill competency and be motivated to improve upon that level in order to benefit from the model. Most people receive very little feedback about

Industrial Revolution Concept of Modern City

Question: Discuss about the Industrial Revolution for Concept of Modern City. Answer: Introduction: With the advent of the Industrial Revolution, the concept of Modern City Ideal came in vogue. The key enabler of Industrial Revolution was technology as the various inventions and technological innovations essentially led to the revolution. The industrial revolution driven by technology caused a major change in social and cultural lives as well. Due to the big industrial towns which served as modern urban cities, there was mass wave of migration to cities in search of better employment which essentially led to the expansion of industrial cities as the various workers started living on the fringes. Gradually, as time progressed these industrial towns faced various issues such as high density, lack of transportation, extreme poverty especially amongst workers, problems of slums as no proper housing for workers and poor which constituted large sections in the society. Besides, the problem of industrial pollution also existed (Staudenmaier and John, 1985). These cities belonged to the 19th century and by the time the 20th century came, various technological innovations altered the idea of Modern City Ideal. The previous idea of modern cities was abandoned with the main issue being that those cities were too static and not in sync with the dynamic world driven by technological advancements. These were instead transformed into new urban cities which unlike the previous cities was better equipped. These were the suburban sprawls which typically became popular after 1920s. Unlike, the previous ideal cities, these were characterised by low population densities. Besides, there were wide open spaces and automobile dependence has developed due to ushering of the automobile revolution in the US. The developed areas of these cities were separated by haphazard developments at the outskirts through wide areas. Also, the areas were divided as per the exact usage, Also, the impact of the technological innovations was visible on the family life as we ll especially after the Second World War as the baby boom trend commenced. Also, due to frequent disruptions particularly due to war, these cities could not keep up the rising housing requirement and had to face mass housing shortages (Smith, Roe and Leo, 1994). As a result, the suburban sprawls paved way to the Levittown which were planned cities which had planned street patterns along with pre-fabricated houses that were sturdy and also affordable. These cities were highly dynamic and suited to meet the future needs of expansion as they were planned on greenfield sites taking into consideration expected inflow from other areas. Further, the means of production were also gradually altering with greater usage of automation which further enhanced the productivity of various industries. This was the era of consumer industries which aimed to provide the people with access to various items of luxury so as to make their life comfortable (Staudenmaier and John, 1985). However, the next technological change which acted as a potent change agent is the communication and informational technological revolution particularly the internet which has completely altered the modern way of life. Besides, affecting the economic domain, it has had a prominent in fluence on the social and cultural domain and has driven the society towards globalisation and formation of a global economy (Murphie and Potts, 2003). The pace of social and economic life has increased with the penetration of communication revolution. Further, due to globalisation, the economic growth in certain nations has been aided. Most importantly, globalisation has led to greater cultural interactions and thus there is intermingling of value systems and the cultures, With the presence of various MNCs in developing nations, the culture is undergoing a fundamental shift as the levels of standardisation is on the rise economy (Murphie and Potts, 2003). Further, there is realisation of a global economy where there are certain issues such as climate change which need to be addressed on global level. Hence, there is no denying that technology has placed a key role of a change agent in bringing the society to its current level and the progress of the society is closely linked to technology. Besides, the impact of technology as a change agent has not been limited to a particular aspect but over the last couple of centuries has permea ted into various aspects of life. Surveillance has without doubt become a way of life in modern day society. In the name of national security and furthering of national interests, the incidence of surveillance with various state of art technologies is on the rise. With this rise in surveillance there are a plethora of concerns led by the privacy evasion. The state as is evident from ambitious programs such as PRISM has ignored the privacy of citizens despite the presence of stringent law to assure the same. In Canada, the phenomenon of surveillance is not limited to the government but also deployed by the employers. While the ambit of Privacy Law is limited only to government but Personal Information Protection and Electronic Documents Act (PIPEDA) is pervasive in its scope and application. One of the provisions of PIPEDA is that personal information of employees cannot be collected without their consent and further if collected the information should only be used for the purpose it is stated to be used (Cavoukian, 2013). However, the provisions of this law are bent and often abused due to which the personal information about the employers is obtained. Besides, there are other surveillance techniques which practically are quite expansive in their scope and tend to scan and view all e-mails and other material that may be shared. Clearly, such kind of grave surveillance measure do a great harm to the individuals privacy and in USA had resulted in job losses due to obscene content being sh ared over the e-mail. The result of this is that in the US privacy complaints to the employer form the single largest group of complaints (Taylor, 2002). When surveillance at the workplace is such a concern, the state is particularly armed with more resources in this regard and has a bigger agenda at hand which is national security. However, the state has cleared crossed the line with regards to surveillance and need to adhere to the following words of Benjamin Franklin in 1775 (Feldman, 1994). They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety. In the US Constitution , the Fourth Amendment clearly restricts the powers of the state and provides a right to the individual to take action in case of intrusion. However, with the advancements of technology the process of surveillance is becoming more complex and covert. These tend to come to light only when there are some leaks or else these programs are run in a clandestine manner (Fewick, 2000). The usage of these technologies which are essentially hidden unlike a CCTV and uses sophisticated tools such as satellite imagery had led to a trust deficit between the people and the government which in the future is expected to widen only. This evident from a TIME magazine poll about 61% of the American people are more concerned about the restricting of civil liberties causes by the governments increasing security measures rather than the government not taking strict measures to ensure security (Taylor, 2002). Going forward, the debate is not whether and which surveillance technologies must be deployed but the question is how and when these must be deployed even for addressing national security concerns. The state must understand that even though national security is pivotal but same should be given without violation of civil liberties. This can be enabled by migration to a framework named as Privacy by Design where relevant technical and administrative controls are built so as to make sure that the usage of these intrusive technologies is done in an appropriate manner with accountability. It is imperative to maintain requisite transparency with regards to the data collected and circumstances under which it is collected (Taylor, 2002). This is essential as currently the surveillance activities are fast becoming a zero sum game where the debate is reduced to choosing one amongst privacy and security. This approach needs to be altered in the wake of new technological developments in the fiel d of surveillance that are expected to enhance the governments abilities in this regard. It is imperative that the various agencies should ensure national security while ensuring that the legitimate interests of the people are taken care of (Cavoukian, 2013). It is imperative that the government should look to address the privacy concerns of individuals with honest intent or else going forward the public opinion against use of such techniques may reach a tipping point. It is thus essential that the state deploys data gathering in a reasonable, open and accountable manner so as to achieve the various legitimate social objectives so that a delicate balance between security and privacy can be restored going forward (Cavoukian, 2013). References Cavoukian, A. (2013), Surveillance, then and now: Securing Privacy in Public Spaces, Retrieved on August 15 from https://www.ipc.on.ca/images/Resources/pbd-surveillance.pdf Feldman, D. (1994), Secrecy, Dignity or Autonomy? Views of Privacy as a Civil Liberty. Current Legal Problems, 47(2): 41-71. Fenwick, H. (2000), Civil Rights: New Labour, Freedom and the Human Rights Act. Harlow: Longman Murphie, A. and Potts, J. (2003). Culture and Technology., London: Palgrave. Smith, M., Roe, M. and Leo, R. (1994).Does Technology Drive History? The Dilemma of Technological Determinism., Cambridge: MIT Press Staudenmaier, S.J. and John, M. (1985). The Debate over Technological Determinism: Technology's Storytellers: Reweaving the Human Fabric. Cambridge: The MIT Press Taylor, N. (2002), State Surveillance and the Right to Privacy, Surveillance Society 1(1): 66-85

Summary of Roger Chartier’s “Forms and Meanings” Essay Example

Summary of Roger Chartier’s â€Å"Forms and Meanings† Essay â€Å"When the ‘same’ text is apprehended through very different mechanisms of representation, it is no longer the same† (Chartier 2). This phrase was meant to become central in Roger Chartier’s Forms and Meanings: Texts, Performances, and Audiences from Codex to Computer. In his profound historical research, the author was trying to persuade his readers that when the forms of representing texts changed, the meaning of those texts changed, too. However, does it really matter, whether the text is presented in the form of a book or a hypertext?In his work, Chartier explores the impact of social and societal changes on the forms of text representation. However, as the reader expects to gain an insight into historical development of textual forms, he is rather involved into the investigation of sixteenth century’s works of writing, including those of Moliere and Shakespeare. It seems that Roger Chartier has chosen a misleading title for his book: he eval uates the development of texts from Codex to Computer only in the first chapter. Moreover, Chartier is evidently biased against the implementation of electronic reading and writing media: â€Å"The idea of copyright is ill-suited to the means of composition afforded by electronic databases† (Chartier 21). As a result, one may summarize Chartier’s book as the selection of historical researches which do not create any logical connection between the oldest and the newest forms of text representation.Chartier negatively evaluates the transition from manual to electronic writing, and implies that this transition is equal to the revolution which took place when humans have learned to write. It is difficult to argue with Chartier, when he recognizes the significance of writing to the society in general: â€Å"Even in our society, oral text and visual medium have not only enjoyed a continuity, but they have not resumed their status as among the principal modes of discourse wi th an even greater power of projection† (Chartier 52). Do we have the right to state that electronic text media have created real revolution in the theory of texts? The reader is given sufficient space to choose the right answer to this question.

Inclusion Education policies for Special needs

Inclusion Education policies for Special needs Running head: INCLUSIVE EDUCATION FOR OR AGAINSTInclusive Education Practices Information BookletChris WareAbstractPart 1. An analysis of Inclusion Education Policies.This paper is the first part of a Booklet. It is aimed at academics, teachers and allied health professionals. This essay endeavors to discuss current and past principles of Inclusion education practices and assess just how effective they are towards providing education for all individuals.Inclusive Education Practices Information BookletInclusion policies and their influence on education facilitation are determined by identifying the arguments for and against Inclusive Education. This involves assessing and substantiating three key areas. First, assessing influences of the Macro environment, in particular the Consequentialist, Justice, Rights and Needs arguments. Second, examining of the inter-relationship of inclusive education polices on the micro-environmental factors of parents. Third, evaluating the influence of I nclusive Educational Practices on teachers.Soodak (2003) and Cole (1999) best describe inclusive educational practices as the process where individuals with disabilities receive their education, in general, atypical settings.Education for disabled schooling age children newIn comparison, Education Queensland's (2004) cs-15 Principles of Inclusive Policy document describes Inclusive curriculum as the development of knowledge, skills, attitudes and processes necessary to question how disadvantages have developed within current social structures, and to challenge rather than accept social injustice, and empower people to participate as equals.Are Inclusive education practices the most effective medium to challenge social injustices and empower people to participate as equal? The pros and cons of Inclusive education policies are assessed by two components. The first component is the assessing Norlander's (1995) historical assessment and influence of American Inclusion policy development on Australian Inclusive education practices. The second component is the examination of the macro components of Inclusive education practice as established by Cole (1999). Norlander (1995) defines the first development towards Inclusive Education as the Institutionalization and...

Create a Steller Creative Strategy with These 10 Real-Life Examples

Create a Steller Creative Strategy with These 10 Reals As marketers, we constantly feel the pressure from our stakeholders, bosses, maybe even managers, to be creative. Not too creative to the point that your idea will get shut down, but creative enough that you are different (and better) than your competition. It sometimes can feel like they are asking you to mix oil and water. Ya feel me? Oh and don’t forget, your creative strategy has to work. To the point that you are confident in what you’re doing, you can prove the ROI, and figure out how to plan and execute the entire strategy. Take a deep breath because after reading this, instead of feeling like this†¦ You’ll feel like this. In this post you’ll learn everything you need to know about creative strategies, from how-to-write one, to successful, real-life examples that you can implement in your own workplace. Let’s get started! The Importance of a Creative Strategy You know creative strategies are important, probably because you were asked to make one, but you might not understand why  they are important. Creative strategies assist the company in reaching marketing goals, prove their ROI, and support business growth through a strategic and well-executed approach. Basically, your creative strategy is what, how, and why, you’re going to reach your marketing goals and business objectives. Without one, you risk losing sight of your projects, going over budget, and ticking off your stakeholders. 😠¨ How To Write The Best #Creative Strategy with @.How to Write the Best Creative Strategy Writing an entire creative strategy can be pretty intimidating, but don’t worry. I’ve broken it down step-by-step so it seems a little less daunting (hopefully). 1. Marketing Goals Before you come up with your creative strategy, you need to know what you’re trying to achieve by setting a marketing goal. Don’t worry about the how, that comes later... You’ll want your marketing goal to be S.M.A.R.T.😉 S.M.A.R.T. stands for specific, measurable, aspirational, realistic, and time-bound. Here’s an example of a S.M.A.R.T. goal: â€Å"I want to increase my conversion rate by 2% during Q4 2019.† 2. Marketing Key Performance Indicators It’s important that you know which metrics to measure when assessing your goal. In reality, you can’t prioritize every metric, because that would mean that all of your metrics have the same importance (and they shouldn’t be). KPIs are metrics that indicate progress towards a particular goal. Some examples of KPIs that you may be measuring are: Leads generated. Conversions. Revenue. Email list subscribers. Pageviews. Tying KPIs into our other example, the main metric that you would want to focus on is conversions. Make sense? Recommended Reading How to Select Marketing Metrics and KPIs to Monitor Pick a KPI or two that goes hand in hand with your goal and then focus on them. You’ll be surprised how much focusing in on a specific metric can help you reach your goal! Now that you’ve set your marketing goals, it’s time to find out who you’re marketing to. 3. Target Audience Define the ideal person that you want to buy your product or service. The better you know your target audience, the better you can market to them. Understand their needs and wants helps you get inside their minds to create a creative strategy that connects to them.Now you’re probably thinking, how can I apply what I know about my target audience to my creative strategy? Well†¦ Here’s a quick example. Let’s say your target audience are purchasers at hospitals and medical centers. To reach them, blasting out a commercial on TV showing your product line of highly niche medical equipment probably won’t help you reach your goal†¦ But, if you write content that can help your target audience solve real-life problems†¦ well, you get the point. There’s your creative strategy. It’s one and it’s based on attracting your target audience through content that helps them solve their problems. 4. Benefit This step is as simple as it sounds. Answer this: What benefit(s) does my target audience get from my product or service? If you don’t know the direct benefits, there’s no way your audience will understand the benefits. Make sense? Ask yourself these three things to make sure that you are hitting the nail on the head: How to Find the Direct Benefits of Your Product or Service What does my target audience gain from it? What problem does it solve? What is my competitive advantage? Let’s go back to our previous example. The medical equipment company would answer these questions to understand the benefit they provide to their customer: What does my target audience gain from my product or service? What problem does my product solve? What is my competitive advantage? 5. Support All the benefits you just listed are awesome, but they aren’t going to believe you unless they are backed up with some facts. Support your benefits so that people actually believe you. There are a number of different ways you can support your benefit in your creative strategy. Customer testimonials  are a great way to show that real people have used your product or service and prove it works! To get customer testimonials, you can directly ask customers or even use reviews that you get. Statistics are a quick and easy way to prove yourself. It can be as simple as stating â€Å"95% of customers said they would never go back to their old laundry detergent.† The stat deems you credible and persuades your audience to believe you. Using facts  in a creative strategy is very similar to adding a statistic. You see facts in creative strategies all of the time. â€Å"Recommended number one whitening toothpaste among dentists.† It’s a fact and it makes people trust the product. Lastly, demonstrating  how your product works can back up your benefits. Just make sure it actually works. 😉 We’ve all seen those OxiClean commercials†¦ Must I say anymore? 6. Positioning Brand positioning strategy  is a large project in itself. When you consider positioning in your creative strategy, make sure it aligns with your brand. The worst thing is when companies aren’t true to themselves. 7. Deliverables The deliverables of your project are going to be any tangible or intangible actions or tasks that direct the promotion of your product or service. Your deliverables are going to be based solely on the type of creative strategy that you are implementing. For example, a creative content strategy is going to look a lot different than a creative social media strategy. To prepare deliverables for your creative strategy, ask yourself: Who needs to be involved in this project? What tactics need to be implemented to reach our goal? What does the timeline look like to complete this project? You can save a ton of time on your project by using a template that has your entire project laid out with the click of a button. ’s task templates  are a simple way to create a workflow one time and apply it to all future projects. The tasks, due dates, and delegations are automatically assigned, so there won’t be any confusion in your project. This is how they work: First, you’ll want to create a task for every item that needs to be created before the project goes live. Next you’ll want to add the due dates of your project. Maybe you want to give it two months, or two weeks, either way you’ll be able to schedule the appropriate days in the task template. All you have to do is select the number of days before publish that each task should get done. Finally, assign the tasks and set approvals to make sure everyone knows what their role is within the project. ’s task template will save you a ton of time on implementing your creative strategies throughout the entire year. Now to the fun part, budgeting. 😉 8. Budget One thing that ticks off stakeholders more than a bad creative strategy is when that creative strategy goes over budget. But don’t worry, here’s all you need to know so that you don’t go over budget to fulfill your tactics! Steps to Keep Your Creative Strategy on Budget Choose your deliverables Accurately estimate how much each deliverable is going to cost Keep track of where your money is going at all times Drop strategies that aren’t performing well The biggest thing with budgeting  is to make sure you keep an eye on the money and the tactics so that going over budget never becomes an issue. Recommended Reading How To Create A Marketing Budget Plan 9. Executional Guidelines When being creative and doing this â€Å"out of the box,† sometimes we can forget about certain guidelines that our companies have. This step won’t apply to every marketing team. Most likely, if you are part of a larger corporation you will need to include it. This step ensures that your strategy follows any necessary guidelines so that your stakeholders don’t have to hand it right back to you. Pat yourself on the back because you officially know how to write a creative strategy. ðŸ™Å' You’re probably thinking okay great, I know how to write one, but that doesn’t help me think of creative concepts. Well, you’re in luck. If you want to see some successful IRL examples of creative strategies, keep on scrollin’. Types of Creative Strategies with Real Life Examples Getting asked to be creative is worse than the dawn of the blinking cursor. But good news, you wouldn’t be asked to come up with a creative strategy if you weren’t capable of it. So hold your head up high and go into this with an â€Å"I can do it† attitude. 💠ª It would take days to cover every type of creative strategy, so this blog post will cover the most prevalent topics with some killer examples. Content Nowadays everyone is doing content marketing. Well not everyone, but 53%  of businesses use content marketing and that is a lot of companies to compete against. 53% of businesses use content marketing. Use a creative strategy to make yours stand out!If you want to stand out from the rest of the companies, it’s your job to be more creative than them. Instead of using the traditional blogging method, here are a few out-of-the-box ideas to take your content marketing to the next level. Make your content useful. You’re probably thinking, I already do this. Chances are that you don’t as much as you could. Just because your content is educational, doesn’t mean it’s useful to your consumers. A few tips to make your content useful is to: Add helpful templates Make it actionable Use it as a discussion platform for your consumers to engage Use emotion. There’s nothing worse than reading a bone dry article. If it’s boring to write, chances are it’s just as boring to read. Make your consumers feel something when they read your content. Whether it’s humor, excitement, or happiness, adding some type of emotion will help your audience remember you. If you aren’t promoting the content that you are writing, people aren’t going to see it. In fact, you can use this little method to boost your social media traffic to your content by 192%. Be the expert. Before you write content for your next campaign, I challenge you to do double the research that you normally do. Make it your goal to have the most educational article that you possibly can. If you do this, people will be more likely to use your content as a reference than the other leading competitors. Them using you as a reference is a great way to get your foot in the door. 🚠ª Make Your Headlines Stand Out. â€Å"5x as many people read the headline as read the body copy.† - David Ogilvy Your headline is just as important as the copy underneath it. Make sure you are spending the time on your headline that it deserves. Make it catchy, enticing, and creative. If you need some help judging whether your headline will do the trick, try using the Headline Analyzer. Creative Content Strategy A company that slays the content marketing game is Sephora. Instead of a traditional blog, they created a content hub  for their customers to share beauty tips and product knowledge. It’s genius. Not only is it a useful resource for customers to go, but it drives them to their ultimate goal of selling product.

Acids and bases Essay Example | Topics and Well Written Essays - 500 words

Acids and bases - Essay Example Acids and bases exhibit different sets of properties that classify them along the pH scale. Concentration of hydrogen ions in aqueous acidic solutions classifies the substances bellow pH value of seven, neutral state, while hydroxide ions concentration classifies alkaline solutions above seven in the pH scale. Presence of cat ions and anions in the basic and acidic solutions, as chemical properties, allows for reaction between acids and bases to form ionic salts and covalently bonded water molecules. Acids also react with metals and carbonates to form salts together with hydrogen gas and water and carbon (IV) oxide respectively (Moore, p. 171; CK-12, p. n.p.). Hydrochloric acid for example reacts with sodium hydroxide to yield sodium chloride and water. Similarly, zinc reacts with hydrochloric acid to form zinc chloride and hydrogen gas (Moore, p. 171; CK-12, p. n.p.). Acids and bases have different sets of properties that can be used to investigate them. Effects of the properties such as the corrosive nature of acids can physically indicate their presence. Acids also have a characteristic sourness and turn a litmus paper to red, a feature that used to test for acidity (Files, p. 1). Moore explains that acids have a corrosive effect that burns the skin. The chemicals also react with metals to form salt and hydrogen as shown bellow. Similarly, acids react with carbonates to form salt, water, and carbon (IV) oxide and with bases to form salt and water. Sodium hydroxide for example react with hydrochloric acid forming sodium chloride and water while hydrochloric acid reacts with calcium carbonate to form calcium chloride, carbon (IV) oxide and water as shown bellow. Bases however, â€Å"taste bitter, feel slippery on the skin, react with oil and greases, react with litmus paper and turn it blue† and form salt and water upon reaction with

Banking Industry in Recession Coursework Example | Topics and Well Written Essays - 2000 words

Banking Industry in Recession - Coursework Example Since that time, concerned officials have been attempting to come up with solutions to the difficulties that the banking industry as well as the global financial system is facing. The banking industry has also been going through a process of reformation lasting over two decades. Market liberalisation, as well as the induction of latest information technologies led to a strong trade growth resulting in several mergers and acquisitions in addition to off shoring potential. Seeing the trends of previous years, reformation in financial institutions is persistent. Reducing the consequences of this recession has been easier for nations and workplaces with well-built channel of communication (Downey, p. 94, 2011). The recession started several mutual projects of social associates. During the year 2009, 93 percent of the companies within the banking industry initiated joint bargaining against an average of 84 percent within other industries. Another consideration within the banking industry is that a works council covers 97 percent of companies that have more than 50 workers. Markets will have to go through a period of reformation to consider the facts of the impact of recession. Bank liquidity is currently known as being a lot more significant within the banking concept than in the previous years, when banks gave unsatisfactory attention to the need to expand financing sources. Market participants should become responsive to the changing wave within the banking industry as well as adjust their policy and approach consequently. A need for stronger guideline is predictable as an increase in guideline is the rational outcome of a recession. Now, there is only the aim to inflict more guidelines on the banking industry although its precise form is not as confirmed yet. The most competent approach would be for the United States as well as for the European Union to synchronize their course of action; or else, â€Å"banks will concentrate operations in the jurisdiction with the least restrictive regime† (McLean, p. 36, 2010). In the initial instance, the market requires to stay away from the development of another ‘Shadow Banking system’. Moving ahead, one can look ahead to that any organization that takes influential positions within financial instruments will be positioned under the control of the state supervisory body. Any business or legal entity that operates like a bank or operates like a channel for a bank will be put through the regulatory system. Barclays resisted the financial recession by declaring solid returns; regardless of the banking industry recession, Barclays made pre-tax returns of ? 1.6 billion during the last quarter in the year 2009. This takes its earnings of the same year to ? 4,646 - 18 percent less than a year ago - because of ? 5.9 billion of bad debts (McLean, p. 36, 2010). However, while Barclay's United Kingdom retail section witnessed returns tumble, its investment as well as commercial banking divisi on goes on to do well. Moreover, with the profits from the sale of its International Shareholders division still to come, Britain's second largest bank seems to heading in the right direction for a record-breaking year.

Modernism in The Metamorphoses :: Ovid Metamorphoses Essays

Modernism in The Metamorphoses The modernist movement in literature began around the turn of the century and createda dramatic change in the way that author's viewed their work. The new breed of writers were extremely affected by the new perception of the world and our place as human beings in it. WWII was on the verge of beginning, and the literary world was expressing their fears and attitudes toward their impending doom through their writings. Modernism has a few key themes that Franz Kafka follows throughout his piece, "The Metamorphosis." One of the most common themes among popular modernist literature are the rejection of literary tradition through experimentation with a darker style of writing. Surrealism was common among pieces which often involved the decaying of the human existence that was occurring in the (at the time) current, more face-paced, disconnected society. In "The Metamorphoses," Kafka has his main character, Gregor Samsa waking up one morning only to discover that he is a giant insect. Despite his bizarre state, Gregor still feels as though he is well enough to go to work. Unfortunately, his new burden of being an insect leaves him having quite a difficult time getting himself out of bed and out the door of his bedroom. Gregor is always distressed to find that no one can understand or even hear what he is saying to them from his room because they did not understand his "bug language" This is Kafka's way of showing his inner feelings of uncomfortableness within his own body not only due to the impending war but also because his livelihood (writing) began to take on an overall theme of sadness and hopelessness as a result of the changing desires of society within the literature that they preferred to read. Not many people during the Modernist period wanted to read stories of happiness and success when they could not achieve these things in their lives. Misery loves company, and the public majority who read Kafka's works wanted just that from his literature. Kafka's portrayal of Gregor as a disgruntled salesmen who was unhappy with his position in work and in life even before he somehow metamorphosed into an insect.

Even if computers become self-aware Essay

‘Even if computers become self-aware, they will never have anything like human souls. ‘ Discuss. In order to discuss this topic, I must obtain definitions for the words â€Å"computer†, â€Å"self-aware†, and â€Å"soul†. This is so that I can build my arguments upon a stable base. These definitions have been gathered from ‘The Oxford Paperback Dictionary & Thesaurus’. From this definition of soul, it is obvious that computers have to become a person to have a soul, and this is impossible as (by definition) a person is a human being, and cannot be anything else. However, maybe it is possible for a computer to acquire something very similar to a soul. For example, a computer may be able to have feelings, emotions, consciousness, opinions and other characteristics of human’s with souls. These abilities in a computer are known as A. I. (artificial intelligence). This seems impossible with the computers of this day and age, however, if one follows the drastic improvement in technology over the last century, one can see that what we know as standard now was inconceivable years ago. What we call a â€Å"computer† (like the one this has been written on) would have been something science fiction in the beginning of the 20th Century. Therefore, it is obvious that there is tremendous scope for computers to become a lot more improved in the future. They may even gain some if not total A. I. This implies that a computer could obtain all the intelligence of a human being if not more. The statement I am discussing asserts that even if computers become conscious, they will never have a spiritual or immaterial part to them. This is blatantly true, as we (the creators of computers) know that we have and will have only built them out of materials. I believe that we will not have the ability to insert a spiritual side into a computer within the same time-span that we will have the ability to give computers A. I. However, maybe computers can acquire A. I. , and maybe this is the next best thing to a soul. After all, we have no proof that we (humans) have souls; this is just a religious belief that we have faith in. Therefore, it is probable (from an atheistic point of view) that we are just advanced computers. The only difference is that we are made of biological materials, which are a lot more complex than the materials used in a computer. These may have a capacity, unknown to humans and incapable of other materials, to have souls. On the other hand, there are biological life forms (i. e. plants), which we believe not to have souls. Science has shown that humans have evolved over years, from animals like apes, and originally from organisms like bacteria. If this is true, then it shows that humans were once creatures without intelligence – that is just something we have achieved through evolution. Then surely, when computers gain the ability to make decisions, they will be able to improve themselves and in a virtual evolution improve and improve over time, becoming more and more lifelike? It is also possible that computers already have minds. The ‘qualia’ problem suggests that we cannot determine whether something has a mind or is conscious merely by the way it acts. Just because a computer seems to be a slave to us, doing exactly what we tell it to do when we press buttons, does that necessarily mean that this is all it is capable off? Or even all that is does? A computer obviously does a lot more than we know, as it already has vague forms of artificial intelligence. A lot of standard software has assistants with A. I. in order to assist and help us.

Parts of the Head - Mandarin Chinese Vocabulary